Speakers

Roberts Ķīlis

Roberts Ķīlis

Dr Roberts Ķīlis will moderate the conference. He is a social anthropologist, holding a PhD from Cambridge University. Since 1994 he has worked as an Associate Professor at the Stockholm School of Economics in Riga. He has had an intensive researcher’s and consultant’s career in academia, public and private sector. He was the Chair of the Strategic Analysis Commission at the President’s Office since 2008 through 2011 and the Minister of Education and Science of Latvia 2011-2013. Most recently his interests of research and teaching focus on behavioural economics, nudging in particular.
Roland Abou Younes

Roland Abou Younes

Coach and technology entrepeneur with extensive experience working operations management and HR in IT industry.
Sandra Krisberga

Sandra Krisberga

Sandra Krisberga has more than 20 years of “hands-on” business and managerial experience in European and Russian markets in diverse international business sectors. Currently she is working on her PhD research at Cranfield University to better understand how to improve the organizational performance in the volatile and fast changing business environment. Sandra has lectured in several universities on subjects involving strategy, innovation and organizational behavior. She also has an impressive track of records in the field of business trainings and consultations in Latvia and the UK.
Zuarguss

Zuarguss

Communication, creativity, change management consultant for companies and education system. CEO of Latvia Intellectual Development Fund. Previously. 15 years entrepreneur in media industry with up to 60 employees.
Laura Dennler

Laura Dennler

Founder and CEO of Uguns skola (LV) and Dennler Discoveries (CH), business negotions strategist and inspirer.
Zane Čulkstēna

Zane Čulkstēna

Zane Čulkstēna is a CEO of employer branding consultancy ERDA and founder of kim? contemporary art center. Before ERDA Zane for years was working with the leading companies in the Baltic States in the capacity of strategic director for advertising agencies DDB and TBWA. Zane holds bachelor''s degree from Stockholm School of Economics in Riga and master’s degree from University of Sussex and Columbia University in the City of New York.
Hortensia Nastase

Hortensia Nastase

is Managing Director, Continental Europe, Golin network and Vice-President, Creative Services, Lowe Group, Romania, in which capacity she coordinates the activities of the Public Relations, Creative and Experiential & Events agencies. With 17 year experience in marketing & communication, of which the last 9 in management positions, Hortensia is a great believer in a consensual management idea, these being the values which represent the backbone of a successful professional development.
Agnese Krivade

Agnese Krivade

Agnese Krivade is a Latvian writer, communicator and a performance artist. In 2016 she left job as a press officer of the European Parliament in Brussels to pursue the path of full time artist and educator. She has also worked as a copywriter and creative director in advertising agencies McCann-Ericksson and Domino BBDO. Krivade''s essays and articles have appeared in a number of Latvian media, including a regular column in Latvia''s biggest daily Diena and in the intellectual magazine Rigas Laiks. Her first critically acclaimed poetry book "Bērnība" was published in 2007. In 2017 her first solo exhibition "TU" was opened in the artspace D27 in Riga. Her performance "My avatar dreams of being more like me" represented Latvia in the Baltic Triennale in Vilnius in 2017. She currently lives in Finland where she studies dance and somatics.

Categories

The “Mi:t&links. Baltic Communication Awards 2018” will cover 16 categories. In 14 categories, there will be four short-listed nominees, and the one with the highest total score will be declared a winner in the category. Additional categories are “The Agency of the Year of a particular country” and Grand Prix.

CORPORATE COMMUNICATION

Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.

ISSUES AND CRISIS MANAGEMENT

Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labor relations, crises, mergers, acquisitions, public policy or environmental concerns).

INTERNAL COMMUNICATION

Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.

CONSUMER RELATIONS

Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.

PUBLIC AFFAIRS

Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.

SPONSORSHIP

Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.

CORPORATE SUSTAINABILITY AND RESPONSIBILITY

Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).

SOCIAL CAMPAIGNS

Campaign designed and targeted to influence behaviors that benefit individuals and communities for the greater social good.

DIGITAL COMMUNICATION

Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).

PUBLIC SECTOR CAMPAIGNS

Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behavior.

EVENT PR

Communication campaign or part of a campaign that is based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other

INTERNATIONAL COMMUNICATION

Communication campaign or program that has been developed and/or implemented in two or more Baltic Sea region and neighboring countries.

INTEGRATED COMMUNICATION

Communication campaign or programme that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

NO BUDGET

Communication campaigns and actions carried out by agencies, organizations and other associations without any reward. Partisan projects, buzz, etc.

AGENCY OF THE YEAR of COUNTRY

Agency of a particular country whose entries have the highest number of awards in all the categories listed above compared to the other Agencies from the particular country.

GRAND PRIX

The agency that has the highest number of awards in all the categories listed above compared to all participants.

Jury

There are 16 members in the Competition's jury - four from Latvia, four from Estonia, 4 from Lithuania, and four international members - from business, state administration, academical environment, creative industries and non-governmental organizations.

Janis Marsans

Janis Marsans

is Member of the Board at the publishing house “Dienas Bizness”, the Chairman of the Board at publishing house “Dienas Žurnāli”. Holds an MBA from the University of Salford (UK). Experienced media professional, once started a career at newspaper “Diena”, several years worked in JSC “Diena” council. Participated in the development of the group''''''''''''''''''''''''''''''''s product development.
Jurgis Liepnieks

Jurgis Liepnieks

is one of the most experienced and leading experts in public relations field in Latvia. He is also known as a political strategist, writer and multifunctional creative personality. Jurģis has more than 20 years experience in communication working as a advisor to numerous heads of government and ministers, he also been in charge of various large-scale projects such as the NATO Riga Summit 2006 and an alternative rock opera. During his professional career Jurģis has managed several public relations agencies, ran nine electoral campaigns and many more.
Renata Matkeviciene

Renata Matkeviciene

is 20 years as lecturer at University, during those years of experience she has collaborated with several universities in Lithuania; as well was invited for guest lectures and consultations on corporate communication and PR in various Lithuanian organizations. Her interest and experience in the field of corporate communication is recognized by Lithuanian PR specialists association – last year she was nominated to be a member of the council of the association. As well for several years she is the member of honorary court of Lithuanian PR Agencies association. Since 2013 involved in NGO sector being a partner in one NGO (“Geri norai LT”) working with social entrepreneurship.
Hortensia Nastase

Hortensia Nastase

is Managing Director, Continental Europe, Golin network and Vice-President, Creative Services, Lowe Group, Romania, in which capacity she coordinates the activities of the Public Relations, Creative and Experiential & Events agencies. With 17 year experience in marketing & communication, of which the last 9 in management positions, Hortensia is a great believer in a consensual management idea, these being the values which represent the backbone of a successful professional development.
Lolita Stasane

Lolita Stasane

has more than 20 years of experience in communications and media and almost 15 years of academic experience. Now she is Retail Communication Area Manager at Swedbank Latvia and a lecturer at University of Latvia. Lolita is a member of Baltic Association for Media Research and Latvian Association of Public Relations Professionals since 2005.
Janina Sabaite Melnikoviene

Janina Sabaite Melnikoviene

is working in Employer Branding, Business Management, Corporate Communication, PR and Training industry more than 13 years: as Communication and Marketing Head, Project Manager of Communication, Information and Educational Projects, as Journalist, as inside PR Manager and Spokesperson.
Liutauras Ulevicius

Liutauras Ulevicius

is an independent PR/PA consultant, working with various public communication initiatives since 2002. In the meantime, he is mainly involved as the communication coordinator for the leading political party in the Parliament of the Republic of Lithuania. While supervising daily routine issues he is also a lecturer at Vilnius University, where he is in charge for courses on Propaganda Technologies and Political Communication in Social Media.
Jurgita Ribinskaite-Glatzer

Jurgita Ribinskaite-Glatzer

has over 20 years of experience in the non-profit sector at both national and international levels. Her current position is the Lithuanian Country Manager for Reach for Change. Jurgita is also a partner in Geri Norai LT, a NGO which supports the social entrepreneurship ecosystem in Lithuania and initiates partnerships between NGOs and businesses.
Saara Malila

Saara Malila

Saara Malila (b. 1970) is a Finnish communications specialist who has lots of work experience from both media and public administration. Half of her career Saara has worked in Finnish newspapers and radio&tv - the latest period as an editor in chief in the national broadcasting company Yleisradio in the Turku Region. Since changing from media to the other side of the fence, Saara has been in charge of the communications of Turku’s year as the European Capital of Culture in 2011. Now she works as the director of communications in the city of Turku, which is an old and funky town of business and culture in the southwestern part of Finland.
Aive Hiiepuu

Aive Hiiepuu

Aive Hiiepuu is the President of the Estonian Public Relations Association. Partner and Managing Director of PR Concept, Estonia. Additionally to Baltic and Scandinavian markets she has been working for the Republic of Armenia. All together there are more than 200 projects, she has been involved during last 20 years as main project manager. Her PR projects have been awarded with Estonian and Baltic level best PR practice awards. She has been working also as leading lecturer of the Marketing Development and Communication program at the Estonian Business School. She is Member of the Board of SOS Children’ Villages Estonia. Her hobby is cultural diversity study: she has travelled independently all over the world and published also travel-book, covering 60 countries.
Aune Past

Aune Past

Aune Past is called “Mother of Estonian PR” by media. She does not agree with this: I am old, but not so old. Aune Past is founder president of Estonian PR Association. Long years she was lecturing at Tartu University. Her scientific research is about image and reputation formation process. Today she runs her communication company Past and Partners and is the evangelist of startup company Brandlyse. 2016. she won special price in Estonian PR competition, presenting her project on employee communication with IT company Netgroup. The slogan of this project was: “Modern PR is shared economy”. Aune Past is the author of 7 books and she is a popular speaker. When she is not working, she is dancing the tango or snowboarding or hiking in mountains.
Baiba Zuzena

Baiba Zuzena

Baiba Zūzena is the CEO of the largest digital entertainment company "All Media Latvia" (former MTG Latvia - channels TV3, LNT, TV6, Kanāls 2, radio StarFM). Baiba has been with the company for 13 years and still enjoys the dynamics and challenges of the media industry. She has obtained experience also in the advertising industry working on the account side in the leading local agencies such as Saatchi & Saatchi, DDB Latvia and Creative Laboratory. Baiba also has some practice working as a psychologist including starting up the first emotional support helpline launch in Latvia, at present known as Crises and counselling centre Skalbes helpline.
Andras Sztaniszlav

Andras Sztaniszlav

Andras Sztaniszlav has over 15 years of experience in strategic PR consultancy. He started his career as a journalist, then worked for the Prime Minister’s Office in Hungary as a communication advisor. In 2005, he co-founded his own PR consultancy PersonaR which provides strategic counselling to corporations on reputation and stakeholder management, sustainability, measurement, as well as internal and crisis communication. He consults with both corporations and SMEs, start-ups and social enterprises. He works both in Hungary and in the United Kingdom and mainly focuses on international communications project. He is a CIPR Accredited Practitioner, Vice Chair for CIPR International, Vice President at the Hungarian PR Association and Board Member at the International Communication Consultancy Organisation.
Aleksandra Moorast

Aleksandra Moorast

Aleksandra Moorast is a Partner and Chairman of the supervisory board at Corpore Public Relations, one of the leading communications consultancies in Estonia. She is also a Member of the Board at Estonian Public Relations Association (EPRA) and Curriculum Council member at Catherine''s College (Tallinn University). An award-winning multilingual public relations professional, Aleksandra has a vast experience in local and international media relations and communications for over a decade. Her areas of expertise include strategic consultation, corporate communication, marketing communication, media relations, media trainings, communication in Russian language. She holds a degree in Journalism and Translation from the Tallinn University (Estonia) and has gone through additional training in Tartu Open University (Estonia), Baltic Media Center (Denmark), Reuters (United Kingdom), International Center for Journalists (USA), American Press Institute (USA) etc. Before joining Corpore in 2007, Aleksandra enjoyed a successful career in international journalism for over 10 years, including as a radio presenter (Raadio 4), contributing editor (San Antonio Express-News), foreign correspondent (TV5 Monde), author and presenter (Estonian Television) and founding and managing editor (daily Russian newspaper Linnaleht).
Jennifer Janson

Jennifer Janson

Jennifer owns UK-based Six Degrees, a specialist reputation management consultancy, focused on science, engineering and technology-based businesses. She is also a member of the UK’s Business Superbrands Council 2015/16/17, a former member of the EMEA board of the Entrepreneurs’ Organization, and regular contributor to the _Wall Street Journal_ Risk Report. Jennifer is author of the bestselling _Reputation Playbook: a winning formula to help CEOs protect corporate reputation in the digital economy_. (Harriman House, 2014).
Peeter Tali

Peeter Tali

Colonel Peeter Tali is deputy director of NATO Stratcom Centre of Excellence in Riga. From 2012-2017 he worked as director of strategic communications in Estonian Ministry of Defence. He also has had a remarkable career as journalist, he has been working as chief editor in Estonian mainstream media and news agency.
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About

Baltic Communication Awards
The role of communication is growing at a fast pace. Technologies affect the development, and in modern-day communication, it is difficult to set the boundaries.

“Mi:t&links. Baltic Communication Awards”, the most important communications event in the Baltic Sea region and its neighboring countries for over 10 years, offers the greatest challenges for industry professionals. It is about competition, networking, meetings, exchange of views and awarding the best.

The contest has evolved over the time together with the industry. In 2015, we added the category “Integrated communication” to welcome communication campaigns or programmes that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

In 2017/2018, we wanted to celebrate the pan-Baltic collaboration, which is why we have added the category “The Agency of the Year of the particular country” if we receive at least 20 entries from either of the countries. In addition, we have introduced “Grand Prix”, which the Agency with most awarded campaigns.

During past couple of years, the competition has transformed from laying the emphasis on communication professionals to opinion leaders and strategically minded companies. Our goal is to strive for quality of the entries thus growing Baltic Sea region communication industry together!

See you on March 1-2, 2018 on “Mi:it&links. Baltic Communication Awards 2018”!
Wishing you ovations and success!

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