Categories

The “Mi:t&links. Baltic Communication Awards 2018” will cover 17 categories. In 15 categories, there will be four short-listed nominees, and the one with the highest total score will be declared a winner in the category. Additional categories are “The Agency of the Year of a particular country” and Grand Prix.

CORPORATE COMMUNICATION

Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.

ISSUES AND CRISIS MANAGEMENT

Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labor relations, crises, mergers, acquisitions, public policy or environmental concerns).

INTERNAL COMMUNICATION

Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.

CONSUMER RELATIONS

Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.

PUBLIC AFFAIRS

Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.

SPONSORSHIP

Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.

CORPORATE SUSTAINABILITY AND RESPONSIBILITY

Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).

SOCIAL CAMPAIGNS

Campaign designed and targeted to influence behaviors that benefit individuals and communities for the greater social good.

DIGITAL COMMUNICATION

Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).

PUBLIC SECTOR CAMPAIGNS

Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behavior.

EVENT PR

Communication campaign or part of a campaign that is based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other

INTERNATIONAL COMMUNICATION

Communication campaign or program that has been developed and/or implemented in two or more Baltic Sea region and neighboring countries.

INTEGRATED COMMUNICATION

Communication campaign or programme that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

NO BUDGET

Communication campaigns and actions carried out by agencies, organizations and other associations without any reward. Partisan projects, buzz, etc.

EMPLOYER BRANDING

Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer in order to facilitate the recruitment process.

AGENCY OF THE YEAR of COUNTRY

Agency of a particular country whose entries have the highest number of awards in all the categories listed above compared to the other Agencies from the particular country.

GRAND PRIX

The agency that has the highest number of awards in all the categories listed above compared to all participants.

Jury

There are 16 members in the Competition's jury - four from Latvia, four from Estonia, 4 from Lithuania, and four international members - from business, state administration, academical environment, creative industries and non-governmental organizations.

Svetlana Stavreva

Svetlana Stavreva

Svetlana Stavreva is the IPRA President 2019 and a Public Relation & Communication Professional at IBM. Her experience blends more than fifteen years in various strategic positions with leading institutions and companies. She has worked through all marketing, communications, government relations disciplines and for all IBM world regions, except North America. Communications with all its aspects is her area of expertise and she has built many teams and professionals, as well as a great global network. Working for a technology company has helped her gain skills that are and will be in demand in the future.
Angela Howarth

Angela Howarth

Angela Howarth is WorldGBC''s Director of Marketing and Communications. She is responsible for leading all external marketing and communications, including the annual World Green Building Week and WorldGBC Congress. Angela is a strategic marketing and communications professional, with almost 20 years’ experience. As a consultant, Angela has worked with UNICEF, the British Council, UK Sport and Mind, the mental health charity on international and national campaigns. Her campaigns have received numerous awards, such as the Climathon, a global hackathon for Climate-KIC, a climate change strategy consultation for the Greater London Authority and a travel safety campaign for the Foreign & Commonwealth Office. Angela is also a UK Ambassador for the European Association of Communication Directors.
Māris Plūme

Māris Plūme

Head of Communication Latvia and Baltic Coordinator at Swedbank Corporate relations professional with 20+ years of experience in Stakeholder Engagement, Brand & Reputation Management, Public Affairs and Crisis Management. Before joining Swedbank management team in 2012 Māris was running Baltic operations of Hauska & Partner, an international strategic communication consultancy. Currently, Māris is a member of Latvian and Baltic management teams in Swedbank, and leading a team of professionals responsible for brand and reputation management, external and internal corporate communication, government relations, stakeholder management, sustainability and societal affairs. Māris is a member of both European Association of Communication Directors and Latvian Association of PR Professional.
Lina Jakučionienė

Lina Jakučionienė

Lina Jakučionienė has almost 20 years of experience in the communications field, both internal and external, as well as international communication. Lina has been the Director of Corporate Communication at ERGO in the Baltic States since 2009. Before joining ERGO, she worked as CEO of the Public Institution “European Innovation Projects” and, prior to that, Head of the Public Relations Department of the Ministry of Health of the Republic of Lithuania. Lina also has work experience in the German Parliament (Deutscher Bundestag) and the European Parliament (Brussels). Lina is the Ambassador of the European Association of Communication Directors in Brussels for Lithuania, as well she is the Jury Member of the European Digital Communication Awards in Berlin. Lina has been the Chairwoman of the Lithuanian Communication Association.
Vija Valentukonyte

Vija Valentukonyte

Vija Valentukonyte-Urbanaviciene. An award-winning Change and Communications expert. Recently Vija led corporate communications at Telia Lithuania, and previously headed Internal Communications in Telia. In 2017 Vija''s team won two Global IABC Gold Quill Awards of Excellence, PR Impact award for the Telia change communications program and Internal brand launch, and award of Lithuanian HR association for the Telia culture change program as well as the speaker of the year. Vija has more than a decade of communications experience in international companies, such as MTV, ING Bank and Barclays. In 2012 Vija has been recognised by Institute of Internal Communications (the “30 under 30” awards). Vija currently is a board member of IABC EMENA region (Europe, Middle East and North Africa).
Kristel Abel

Kristel Abel

Kristel Abel''s professional experience in communication comes mainly from Estonian public sector organizations where she has worked in different positions for several organizations. Currently, she is in charge of communication for Estonian Labour Inspectorate. Balancing theory and practice of public relations has been Kristel''s professional motto in teaching communication students and working as a PR professional. She has taught communication students at different Estonian universities, currently teaching BA and MA students of Tallinn University and am also being responsible for the development of PR curriculum.
Katri Kerem

Katri Kerem

Katri Kerem is a professor of marketing and head of the marketing and communication department at the Estonian Business School. She holds a PhD in economics from the Tallinn University of Technology, School of Economic and Business Administration. Before joining the academic world she has several years of work experience in advertising and marketing. Mrs. Kerem has worked in Saatchi and Saatchi Estonia and for a large food wholesale company in Estonia as a head of marketing. Her main academic expertise is in the fields of marketing communication, consumer behavior and digital marketing. More recently she has initiated a research project looking into the links between food advertising, eating habits of children and health consequences. Katri Kerem has been teaching social media in the IAE Aix-Marseille Graduate School of Management and Vienna School of Business and Economics.
Anna Muhka

Anna Muhka

Anna Muhka is the Head of Corporate Communications at the National Library of Latvia. For three decades, Anna has been working in communications for different organisations, but one of her goals has stayed unchanged throughout her career – to explain what her organisation or business does in a more understandable and successful way. Whether it was working for one of Latvia’s former leading newspapers Diena, introducing Rīga as a European Capital of Culture 2014 to the world, or facing other challenges that have come her way over the years. Today, together with her colleagues, Anna is presenting the diverse services offered by the National Library of Latvia. We are pleased to call our work success as NLL was awarded the Library of the Year at the London Book Fair last year.
Justas Nugaras

Justas Nugaras

DR Justas Nugaras has more than 10 years of experience in public affairs, nonprofit and strategic communication. Now Justas is conducting research and teaching PR at the Faculty of Creative Industries at Vilnius Gediminas Technical University.
Viktorija Urbonavičiūtė

Viktorija Urbonavičiūtė

Viktorija Urbonavičiūtė is a diplomat by profession, communicator by vocation and storyteller by nature. Her professional adventures include running public diplomacy projects in Russia, strengthening competition advocacy in Egypt and contributing to EU communication in Azerbaijan. Viktorija also headed Strategic Communications Unit at Lithuanian Ministry of Foreign Affairs and Communications Division at Competition Council of Lithuania. Team efforts of the latter to make communication about competition law more appealing and understandable were awarded by the World Bank, Lithuanian Communications Association and Best Internet Awards of Lithuania.
Jon Hughes

Jon Hughes

Jon has been one of the Chief Executives at Golin since January 1, 2017 and has specific responsibility for its international operations across Asia and EMEA. In addition, he oversees the firm’s digital, data and analytics capabilities as well as the global Corporate and Technology practices. In 2013, he moved to Hong Kong to oversee the Asia-Pacific business working across India, China, Taiwan, Hong Kong and Singapore, before returning to London in late 2018. A proud advocate for progressive public relations, he has worked for nearly 20 years in technology and corporate communications and counseled some of the premier brands within those sectors. Jon is a graduate of Cranfield University and a fellow of the UK’s Public Relations and Communications Association (PRCA).”
Katri Link

Katri Link

Katri Link is the Group Communications Director for one of the Baltic region''s largest shipping companies, Tallink Grupp. Before joining Tallink Grupp, she was a Social Media and Communications Adviser at the Estonian Government Office, providing communications consultancy for the Estonian Presidency of the Council of the Europan Union. Prior to that, Katri worked in the United Kingdom for 11 years, leading the public relations team for an international financial services group. Katri has over 10 years'' international experience with managing internal and external communications and corporate social responsibility programmes.
Ivars Svilāns

Ivars Svilāns

Ivars Svilāns is a communication practitioner with 25 years of experience in media and business. He has been a Head of Public Relations at Hansabanka (now Swedbank), a member of Change Team and a Head of Corporate Affairs at Maxima Latvia. Currently, Ivars is the Director of the Public Affairs Department at Riga Technical University and a member of the LASAP board. Frequent guest-lecturer at the universities and practical counsellor for entrepreneurs.
Margus Mets

Margus Mets

Margus Mets is a founder and Senior Partner of communications agency KPMS Margus has 23 years experience in PR and has previously worked as a senior editor of business daily Äripäev. Margus is one of the most experienced specialists in Estonia when it comes to strategic planning, crisis communication and development of media relations projects. He is a lecturer of public relations and crisis communication in Estonian Business School, a frequent speaker at PR and communication seminars and conferences in Estonia and has been a number of times Chairman and a Jury Member of PR-jury at national communication awards Kuldmuna (Golden Egg) and EPRA’s awards. He is a Founding Member of the Estonian PR Association and long-term Board Member of the organization.
Solvita Denisa-Liepniece

Solvita Denisa-Liepniece

Dr. Solvita Denisa-Liepniece is an experienced media professional with a strong background in audiovisual media (16 years). She holds a PhD in communication studies from the University of Antwerp and is working at Vidzeme'' University of Applied Sciences (Assistant Professor). She also is a Principal Advisor on media literacy at the Baltic Centre for media excellence. Solvita works on several projects on media literacy and strategic political communication.
Andras Sztaniszlav

Andras Sztaniszlav

Andras Sztaniszlav has over 15 years of experience in strategic PR consultancy. He started his career as a journalist, then worked for a Prime Minister''s Office in Hungary as a communication advisor. In 2005, he co-founded his own PR consultancy PersonaR which provides strategic counselling to corporations on reputation and stakeholder management, sustainability, measurement, as well as internal and crisis communication. He consults with both corporations and SMEs, start-ups and social enterprises. He works both in Hungary and in the United Kingdom and mainly focuses on international communications project. He is a CIPR, Vice President at the Hungarian PR Association and Board Member at the International Communication Consultancy Organisation.
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About

Baltic Communication Awards
The role of communication is growing at a fast pace. Technologies affect the development, and in modern-day communication, it is difficult to set the boundaries.

“Mi:t&links. Baltic Communication Awards”, the most important communications event in the Baltic Sea region and its neighboring countries for over 10 years, offers the greatest challenges for industry professionals. It is about competition, networking, meetings, exchange of views and awarding the best.

The contest has evolved over the time together with the industry. In 2015, we added the category “Integrated communication” to welcome communication campaigns or programmes that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

In 2017/2018, we wanted to celebrate the pan-Baltic collaboration, which is why we have added the category “The Agency of the Year of the particular country” if we receive at least 20 entries from either of the countries. In addition, we have introduced “Grand Prix”, which the Agency with most awarded campaigns.

During past couple of years, the competition has transformed from laying the emphasis on communication professionals to opinion leaders and strategically minded companies. Our goal is to strive for quality of the entries thus growing Baltic Sea region communication industry together!

See you on March 7-8, 2019 on “Mi:t&links. Baltic Communication Awards 2019”!
Wishing you ovations and success!

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