Ticket price:
175 EUR + VAT

This year the annual MI t&Links conference is dedicated to the seemingly more and more growing phenomenon of FALSE THINKING.
It's easier to give examples to It than to define what lies beneath these phenomena So, there are more questions than answers.
How the changes in our society have made populism victorious in recent votes, and how it has become a part of democratic process?
How technology affects our reasoning, and is it true digital communication has opened up opportunities for false ideas to spread more actively and even form "false believers" groups more successfully?

How major business opportunities have been shut down due to public protests based on false assumptions?
Is it true that in medicine and pharmacy the false thinking ideas are flourishing more than ever?
At the annual Mi t&Links conference we will be asking speakers from different fields of science, communication, business, politics, media, sociology, psychology for their Input on the topic, and creating a discussion and looking for "answers" how FALSE THINKING happens and how it affects state, business and man Let's meet at the Mit&Links conference "False Thinking" on March 8 at the House of Nature of the Academic Centre of University of Latvia.

Partner and Chairman of the supervisory board at Corpore Public Relations
Mass media in the post-truth era: fake news. fact-checking and Q.E.D.
Reuters fact-checking principles are becoming obsolete, the speed of the news cycle diminishing the news quality, media’s bias becoming the foundation of a story and will reach a conclusion that “fake news” is not a product of a new era – it’s an old disease that was managed by media self-regulatory “vaccine” but is spreading again as pandemic because we don’t “vaccinate” anymore.
Emanuele Naboni
Associate Professor of Sustainable Architecture at the Royal Danish Academy
False thinking in Sustainable Building Design. From the Brundtland Report to Certification Labels.
The definition of Sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” has come to be accepted as the most widely quoted definition of sustainable development. Written as a part of the UN Brundtland Report in 1987, today is commonly used to frame green strategies for the design of cities and buildings. Whereas most of the designers and clients feel comfortable with this definition, it is debated how this does very little for the ecosystem and for human health.
Nils Sakss Konstantinovs
Child psychotherapist and addiction specialist at Children’s Clinical University Hospital. Head of Adolescent Mental Health Centre.
Are We All Crazy? The Madness of Ordinary Everyday Experience
When false belief is taken to an extreme we think of it as madness. However, the latest insights into human psychology show that forming various misconceptions is part of normal brain activity. When even our brain turns against us, how can we tell if anything is true? And does it even matter?
Tālis Juhna
Professor of water technologies and vice-rector for research at Riga Technical University
In water we trust
When false belief is taken to an extreme we think of it as madness. However, the latest insights into human psychology show that forming various misconceptions is part of normal brain activity. When even our brain turns against us, how can we tell if anything is true? And does it even matter?
Dāvis Sīmanis
Film Director
Based on a True Story
The main limitation for cinematic medium to create a truthful image of history is the contemporary reality as a condition of interpretation. The authors of historical films often use the historical event, making radical changes in story, characters and motivations according to the social and political or social and economic conditions of its filming time. Films interpret historical episodes to serve non-cinematic strategies, in most cases creating a false historical narrative.
Olga Kotova
Dream & Personal Development Coach, Aviation Entrepreneur, Alpinist.
The world is doomed. Or is it?
Social media fosters populism, people can not tell between facts and fiction, independent media do not exist and the world is going to an end. Or is it?
Soudabeh Bolourian
Researcher at Cranfield School of Management
“Corporate Sustainability” just a fancy term OR more?
Corporate Sustainability and Corporate Social Responsibility; let’s be honest what is the first thing that pops into most our minds when we hear or read these terms in company reports? A load of gibberish!! Or if we’re kind and want to give the company the benefit of the doubt, we would at the most think they are trying to be a little more environmentally aware! But what if there is more to these terms than most of us believe? After all it has been said that Corporate Sustainability is about People, Planet and Profit. What benefits do socially and environmentally responsible companies think they enjoy? What benefits is the society surrounding them supposed to enjoy? Are these benefits even real?
Prof. Dr. Jānis Priede
Professor of Economics and Head of the Department of Economics at the University of Latvia, Faculty of Business, Management and Economics
False information? False perception? False thinking? False economics?
People think that they know “true economic model” and based on that we make our rational / irrational decisions. Economics is all about behaviour and thru different examples, we can observe how our “true economic model” is shaped by the external environment and how we all affect the development of Economics.
Jana Simanovska
Environmental activist and researcher in the field of sustainable consumption
Does consumer distinguish the green color?
I asked myself: does consumer distinguish environmentally sound products from others on the market? And the answer from my and colleagues' research is: “no". By increasing consumer demand one can notice many kind of “green” products on the market. Part of them does not provide any prove of being greener than others, but a consumer cannot distinguish so called “greenwashed” products from the environmentally sounder products. Let me tell you from our research, why.
Ilze Nagla
Brussels Correspondent for Latvian Television
Angered by the fake news? Ha! “Deep fake” is coming!
The era of fake news is a very strange time to be a journalist - it starts to feel like a curse. But if you thought that the fake news is bad and drives you into madness, then “deep fake” will shake the very foundation of your world. So, what is deep fake? Can you trust a journalist in such world? Can you even trust yourself?
Jon Huges
Golin CEO
RIP facts: Communicating in a post-truth world
How do you communicate when emotion has greater currency and potency than facts and truth? In his talk Jon Hughes will look at examples of where false thinking is fueling global narratives, accelerated by polarizing technologies and amplified by the acceptance of influencers as authorities.
Ieva Tetere
CEO of SEB in Latvia
Self-awareness in changing environment: a case study
Most probably many of us have heard the story about the CEO and CFO discussing the investment in their employees and two potential scenarios – what if we invest or we don`t. Recent case study on self-awareness trainings for public officials has caused some turbulence, but it might be false emotions. Will give a perspective of “what if”.
Virginia Alvarez
Executive Director, Marketing Intelligence at OMD EMEA
Trust in the advertising world
In the past two years, there has been a period of dramatic change. The four main forces said to be driving this change are economic uncertainty, societal distrust & political tension, environmental change and the very much talked 4th industrial revolution. But at the present time, it is not only consumers who are facing this new reality and uncertain times but also brands. They are being interrogated more than ever…and therefore brands really need to reflect on what are their true beliefs, how do they behave, whom they associate with to gain that consumer trust.