ESG IMPLEMENTATION OR AWARENESS CAMPAIGNS
Environmental, social, and corporate governance (ESG) is swiftly evolving into a pivotal benchmark for business operations in today's dynamic global landscape. For these practices to be truly effective, they require comprehensive integration and proficient communication, both internally and externally to ensure their consistent application across all business activities and partnerships.
This category acknowledges exemplary internal and external campaigns that aim to introduce ESG principles or effectively communicate a company's ESG status, accomplishments, and associated endeavours.
VISUAL COMMUNICATION
Communication campaign is created by representing information in the form of visual communication elements (e.g. videos, pictures, animated GIFs, mascots, infographics etc.)
INFLUENCER/OPINION LEADER CAMPAIGNS
Communication campaign run together with bloggers or social media influencers and/or opinion leader.
INTERNAL COMMUNICATION
Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.
CONSUMER RELATIONS
Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.
B2B COMMUNICATION
Campaign or program designed to introduce brand-new, innovative products or promote already existing products, services and solutions between businesses.
PUBLIC AFFAIRS
Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.
SPONSORSHIP
Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.
CORPORATE SUSTAINABILITY AND RESPONSIBILITY
Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).
SOCIAL CAMPAIGNS
Campaign designed and targeted to influence behaviours that benefit individuals and communities for the greater social good.
DIGITAL COMMUNICATION
Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).
PUBLIC SECTOR CAMPAIGNS
Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behaviour.
EVENT PR
Communication campaign or part of a campaign that is held online or in-person based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other.
INTERNATIONAL COMMUNICATION
Communication campaign or program that has been developed and/or implemented in two or more countries.
INTEGRATED COMMUNICATION
Communication campaign or program that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.
NO BUDGET
Communication campaigns and actions carried out by agencies, organisations and other associations without any reward, partisan projects, buzz, etc.
EMPLOYER BRANDING
Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer in order to facilitate the recruitment process.
CORPORATE COMMUNICATION
Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.
ISSUES AND CRISIS MANAGEMENT
Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labour relations, crises, mergers, acquisitions, public policy or environmental concerns).
STORYTELLING
Communications activities that show the skill of the brand or organization to use story and narrative to reach their goals – build image, strengthen awareness, increase loyalty, build trust, explain product or process better, etc. It can be both short-term or a long-term approach, however, there should be outlined beginning and provide a clear understanding of what tools were used to carry out the storytelling.
