Categories
The “Mi:t&links. Baltic Communication Awards 2021” is covering 18 categories. In all of the categories, there will be four short-listed nominees, and the one with the highest total score will be declared a winner in the category.

In 2022, there are two new categories - C19STATE and C19BUSINESS, this year we merged them into one category – COVID-19 COMMUNICATION and added a new category - STORYTELLING. Please read more below, as well as in Competition rules!
Additional categories are “The Agency of the Year of a particular country” and Grand Prix. Contestants in these categories will be rewarded if the necessary criteria according to the Contest rules are reached.
  • INTERNAL COMMUNICATION

    Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.

  • CONSUMER RELATIONS

    Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.

  • B2B COMMUNICATION

    Campaign or program designed to introduce brand-new,  innovative products or promote already existing products, services  and solutions between businesses.

  • PUBLIC AFFAIRS

    Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.

  • SPONSORSHIP

    Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.

  • CORPORATE SUSTAINABILITY AND RESPONSIBILITY

    Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).

  • SOCIAL CAMPAIGNS

    Campaign designed and targeted to influence behaviours that benefit individuals and communities for the greater social good.

  • DIGITAL COMMUNICATION

    Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).

  • PUBLIC SECTOR CAMPAIGNS

    Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behaviour.

  • EVENT PR

    Communication campaign or part of a campaign that is held online or in-person based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other.

  • INTERNATIONAL COMMUNICATION

    Communication campaign or program that has been developed and/or implemented in two or more countries.

  • INTEGRATED COMMUNICATION

    Communication campaign or program that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

  • NO BUDGET

    Communication campaigns and actions carried out by agencies, organisations and other associations without any reward, partisan projects, buzz, etc.

  • EMPLOYER BRANDING

    Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer in order to facilitate the recruitment process.

  • CORPORATE COMMUNICATION

    Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.

  • ISSUES AND CRISIS MANAGEMENT

    Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labour relations, crises, mergers, acquisitions, public policy or environmental concerns).

  • COVID-19 COMMUNICATION

    Communications campaigns and actions carried out by Public Institutions such as state, municipalities, and organizations or private sector to mitigate Covid-19 risks.

  • STORYTELLING

    Communications activities that show the skill of the brand or organization to use story and narrative to reach their goals – build image, strengthen awareness, increase loyalty, build trust, explain product or process better, etc. It can be both short-term or a long-term approach, however, there should be outlined beginning and provide a clear understanding of what tools were used to carry out the storytelling.

Invoice Information
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