Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.
Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.
Campaign or program designed to introduce brand-new, innovative products or promote already existing products, services and solutions between businesses.
Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.
Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.
CORPORATE SUSTAINABILITY AND RESPONSIBILITY
Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).
Campaign designed and targeted to influence behaviours that benefit individuals and communities for the greater social good.
Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).
PUBLIC SECTOR CAMPAIGNS
Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behaviour.
Communication campaign or part of a campaign that is held online or in-person based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other.
Communication campaign or program that has been developed and/or implemented in two or more countries.
Communication campaign or program that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.
Communication campaigns and actions carried out by agencies, organisations and other associations without any reward, partisan projects, buzz, etc.
Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer in order to facilitate the recruitment process.
Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.
ISSUES AND CRISIS MANAGEMENT
Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labour relations, crises, mergers, acquisitions, public policy or environmental concerns).
Communications campaigns and actions carried out by Public Institutions such as state, municipalities, and organizations or private sector to mitigate Covid-19 risks.
Communications activities that show the skill of the brand or organization to use story and narrative to reach their goals – build image, strengthen awareness, increase loyalty, build trust, explain product or process better, etc. It can be both short-term or a long-term approach, however, there should be outlined beginning and provide a clear understanding of what tools were used to carry out the storytelling.