Q&A

General information

What is Mi:t&Links Baltic Communication awards?

The "Mi:t&links. Baltic Communication Awards" is the premier event for communication professionals in the Baltic Sea region and neighbouring countries. Since 2005, it has showcased the industry's most significant challenges and achievements.

Application process

Eligibility:

The competition is open to all entities engaged in communication management, including private companies, public sector in-house PR and communication departments, PR and communication agencies, digital, event, and creative agencies, freelancers, and more, from all countries around the world.

Deadlines:

Early Birds: 16 January 2025 – 27 January 2024, 15:59 EET
Regular: 27 January 2025, 16:00 EET – 3 March 2025, 15:59 EET
Late: 3 March 2025, 16:00 EET – 17 March 2024, 15:59 EET

Please note: Entry fees vary depending on the submission period.

Costs and Payment:

Entry Fees:

Early Bird: €175 + VAT (21%) per entry (€130 + VAT for 3 or more entries)
Regular: €230 + VAT (21%) per entry (€175 + VAT for 3 or more entries)
Late: €285 + VAT (21%) per entry (€225 + VAT for 3 or more entries)
Super Late: €340 + VAT (21%) per entry (€295 + VAT for 3 or more entries)

Special Notes:

There is no fee for entries in the NO BUDGET category. However, these entries will not count towards the total number of entries subject to charges.
A fee of €50 + VAT (21%) applies for amending submitted entries.
Payments are made via invoices automatically generated upon submission. Entries are confirmed only upon receipt of full payment. Payment terms are as specified on the invoice.

Relevant Campaign Period:

General Categories: Projects must be completed by 31 December 2024.
"Issues and Crisis Management” and “Storytelling” Categories: Eligible projects must have been completed between 1 January 2010 and 31 December 2024, unless the case has been previously submitted (refer to Competition Rules, Article 2.4.2).

Categories and Submissions:

One project can be entered into a maximum of three categories.
Separate entry forms and materials are required for each category.

Visual story board formats:

Preview Quality:

Aspect ratio: 16:9
File format: *.jpg or *.png
Maximum file size: 1.5 MB

High-Resolution Requirements:

Resolution: 1920 x 1080 px
File format: *.jpg or *.png
Maximum file size: 45 MB

Storyboard File Naming Convention:
Files should be named as follows:
“M&L_2025_the_entrant_category_project_name.jpg/png”
Replace "the entrant," "the category," and "project name" with the appropriate details.

File Submission:

Upload files during the online application process.
If the high-resolution file exceeds the maximum size, provide a download link in the “Links” section of the application form. Ensure the link remains active until at least 14 April 2025.

Final Presentation:

Organisers will provide access to an online platform along with detailed guidelines.

Shortlisted Presentations:

Conducted live and online.
Each presentation is allocated a 10-minute slot: 4 minutes for the presentation and 6 minutes for a Q&A session.
Finalists have the option to choose their preferred presentation method.
A maximum of 2–3 presenters is allowed per presentation.

Judging process

Jury Composition:

The jury comprises 20 members: 5 professionals from Latvia, 5 from Estonia, 5 from Lithuania, and 5 international experts representing diverse fields.
Information about all jury members will be published in the Jury section by 3 March 2025.

Evaluation:

First Stage: The jury conducts an online assessment of submitted projects, shortlisting four entries in each of the 20 categories.
Second Stage: The jury evaluates the shortlisted projects based on live presentations to select the winners for each category.