Baiba Zūzena has gained extensive experience in the media industry, having led the TV3 group in Latvia for over 10 years. Now, Baiba is an entrepreneur and the director of the business education and consulting company, Komercizglītības centrs. She believes that openness, comprehensive and contextual thinking, as well as a desireto acquire new skills and knowledge, are the best ways to achieve success. Knowledge has always been a tremendous force. Today's world demands rapid adaptation to increasingly complex market situations and technological advancements. Therefore, the value lies not in what you know at present, but rather in how quickly you can learn and how adeptly you can apply your knowledge and skills to realize your goals. 

Jānis Vanags has over 15 years of experience in executive board/senior management positions in aviation, service, retail and health-care industries spanning 30+ markets in the EU, CIS and Middle East. In addition to leadership roles in businesses with up to EUR 900 million annual turnover, Mr Vanags is additionally an advisor/trainer in emergency management for major international organizations and companies in Europe, Asia and Africa (IATA, United Nations, etc). He has designed, reshaped and implemented Emergency Response Organisations across a range of large aviation/transport, manufacturing, health-care, and service businesses, and he currently liaises with NATO and national defence bodies on resilience issues (strategic reserves; business and military synergies for resilience; hybrid/greyzone threats). Mr.Vanags is a policy group member of Baltic Institute of Corporate Governance, MBA teacher at Estonian Business School, Advisory Board member of Riga Technical University.

Lolita Stašāne has more than 25 years professional experience in the
communication field. Now she is the Head of Communication and 
Sustainability at Swedbank Latvia and a member of Latvian Management 
Team, also a co-chair of the Finance Latvia Association’s Communication 
Committee. Lecturer at the Faculty of Social Sciences of the University 
of Latvia for more than 20 years. For many years she has been a member 
of Latvian Association of Public Relations Professionals. Lolita has 
completed bachelor’s and master’s degree in communication science, her 
research interests are connected to business and organization 
communication. 

As a journalist, editor, and news department head specialising in EU affairs and business from 1998 to 2011, I worked for the newspapers "Vakara ziņas," "Dienas bizness," and "Diena." Between 2011 and 2013, I served as the development manager at the news agency "LETA." Since 2013, I have been the press secretary for the European Parliament (EP) in Latvia and the acting head of the EP office in Latvia, and from 2014, I have held the position of head of the EP office in Latvia. I am a professional in political communication who reminds myself and others that real life is "out there" (beyond the internet). I enjoy an active lifestyle, engaging in sailing and sports. Additionally, I love to travel and discover new things with my basset hound, Zoya.

PhD Ligita Zailskaitė is researcher and lecturer at Kaunas University of Technology (Lithuania). She is Lithuanian Communication Association Board member, experienced Erasmus+ project manager, communication project manager, and entrepreneur.

Dr. Renata Matkevičienė is a dean of the Faculty of Communication at Vilnius University. For more than 15 years, she has been researching organisational communication, political communication and media. Corporate communication, social responsibility, political populism, trust, and societal and community resilience in business and political communication contexts are topics of interest. She is the author of several scholarly publications in corporate communication and has written several PR textbooks.

Jurgita Ribinskaitė - Glatzer is a well-recognized face of Lithuanian civil society. Jurgita has more than 20 years of experience working in the non-governmental sector locally and internationally. The organization "Geri norai LT'' founded by Jurgita contributes to the creation of a better ecosystem for civil society organisations in Lithuania, implements capacity-building programs for civic organizations, increases the understanding of corporate social responsibility, social impact, and its measurement. Jurgita holds an MA of Arts management. Preferred social media handles: Jurgita Ribinskaite-Glatzer.   

Artūras Jonkus is a communication professional with over 30 years of experience in public diplomacy, public affairs, and corporate communications. His expertise lies in areas such as corporate communication, governmental relations, and management training. As an associate professor of practice at Vilnius University, he imparts knowledge on corporate communication management and international negotiations.

I am a diplomat by profession and a communicator by nature. This brief description comprises my 20+ years in diplomacy, where I had a possibility to try the shoes of an analyst, spokesperson, head of stratcom and most recently the shoes of Director of Communications of the entire Ministry of Foreign Affairs. Last year, together with my colleagues we put all our hearts and minds into organizing NATO Summit in Vilnius and welcoming more than 2000 journalists from all over the world. In my past I have been heading communication of Lithuania's competition authority, have been seconded to stratcom team at European External Action Service and have been part of huge events ranging from public diplomacy events to airport opening.

Annika Arras is an expert in strategic communication, public affairs, and sustainable development. She serves as a speaker and moderator and holds the position of CEO at Miltton New Nordics, while also being a partner at Miltton Group. She founded Miltton in Estonia, a subsidiary of Miltton Group, focusing on the New Nordics' market.Before establishing Miltton in Estonia in 2016, Annika gained extensive experience in politics over a decade, serving as the Campaign Director of the Estonian Reform Party. Her work extends internationally, having served as a freelance political strategic communication consultant in multiple countries such as Armenia, Georgia, Lithuania, Germany, Bulgaria, Austria, Sweden, and Finland.Additionally, Annika is a co-founder of the European Women's Academy of Political Leadership and Campaigning, aimed at empowering female politicians in politics.

Aleksandra Moorast, Partner and Strategic Consultant at Corpore Public Relations, also serves as a guest lecturer at Tallinn University and board member at the Estonian PR Association. With expertise in strategic consultation, crisis communication, corporate and marketing communication, media relations, and media training, she brings valuable insights to our jury panel. Moorast holds a Diploma in Journalism and Translation from Tallinn University and is fluent in Estonian, Russian, English, and French. Before joining Corpore in 2007, she enjoyed a successful career in journalism.

Aive Hiiepuu serves as a partner and managing director at PR Concept, a marketing and PR consultancy. With a decade-long tenure as president of the Estonian Public Relations Association, she's a seasoned leader. Aive's expertise spans Baltic, Scandinavian, and EU Advisory Group to the Republic of Armenia, focusing on pension reform awareness. Over two decades, she's managed 200+ projects, earning accolades for her PR prowess. A dedicated advocate, Aive contributes also to SOS Children's Villages 
Estonia.

Margus Mets – Founder and Senior Partner of pan-Baltic communications agency KPMS (since 1995); President of Estonian Public Relations Association

Kristiina holds the position of Head of Global Communications at Nortal [1], an international professional services and software development company operating across Europe, North America, and the Middle East. Previously, she served as a Partner and Member of the Management Board at Corpore [2], one of Estonia's leading PR and communication agencies and part of Edelman's global affiliate network. Throughout her tenure in PR and strategic communications consulting, she has collaborated with globally recognized brands, with a particular emphasis on technology, ICT, M&A, and the financial sector.

Angela leads marketing communications at Energy Saving Trust including brand, reputation management, digital, PR and campaigns as well as stakeholder relations. Angela brings a wealth of experience from previous international leadership roles at the World Green Building Council, the UK Government’s Catapult and the EU-funded public private partnership EIT Climate-KIC: all with a focus on creating a worldwide shift to a zero carbon economy. Energy Saving Trust is an independent business dedicated to promoting energy efficiency, low carbon transport and sustainable energy use. The Trust aims to address the climate emergency and deliver the wider benefits of clean energy as the UK transitions to net zero.

​I provide specialist accredited consulting in a fast-moving world that needs innovative civil engineering solutions that include the United Nations Sustainable Development Goals. I design the stakeholder mapping and techniques, international communication, development strategies, awards, public relations, animations and media plans to ensure measurable outcomes. With over 30 years of global experience and consulting for international oil and gas companies, transporters, shippers, bankers, including many United Nations development and learning projects and significant international educational endeavours, including campaigns for listed/listing companies. ​Jacqueline Purcell was awarded the Pro PR Globe Award in 2021. This award rewards individuals for their contribution to a better perception and positioning of the public relations profession at a global level.

Esra is British and CEO of Eriskay PR. She has extensive experience providing PR and marketing services in London for business between the UK and Turkey. Esra’s career has included roles at EDS-BOX, The Walt Disney Company and Adaytum. She holds a degree in fine art and is a member of the London Chamber of Commerce. Esra is the UK editor for Turkey Magazine. 

Jonas Pertoft is a communication strategist from Sweden with 30 years’ experience covering a broad field of communication skills such as design, copywriting, public relations and marketing strategy with both national and international clients. He has a particular focus on communication that delivers results and that is based on a good purpose. In 2002 he founded the communication agency Södra tornet, located in Uppsala castle, Sweden, where he still works (https://sodratornet.se). Since 2022 he is the chairman of the Swedish PR association (https://svenskpr.se).

Radina Ralcheva is a top-tier management & communications professional, consultant, lecturer, media analyst, activist, and professional volunteer. She has 24+ years’ experience both in domestic and international environment, 20 years of which on C management level. Her background includes number of industries, all scale businesses including Fortune 500 companies, international and state institutions, NGOs, political bodies, and other organizations. She has managed local integrated and/ or cross border projects and large-scale integrated communications campaigns across Europe and other regions with budgets ranging from E200 000 to E5.5 mln. Currently, she is Corning’s EMEA Communications Manager, responsible for ensuring high-end performance of corporate communications in EMEA in alignment with the overall corporate strategy. Apart from this, Radina is also a member of IPRA and BPRS and a holder of a special distinction of the Annual Awards for Contribution to Human Rights and Public Welfare “Human of the year” 2014. She holds two master and one bachelor’s degrees (Philology, Sociology and Cultural Studies) from St. Kliment Ohridski Sofia University.