Experienced communication professional with 13 years in the field, specializing in developing communication and marketing strategies across diverse industries, including pharmaceuticals, engineering, business finance, agriculture, waste management and sustainability. Passionate about creating meaningful value for companies and their teams, she works alongside colleagues to educate various societal groups on proper waste sorting and sustainability. In 2024 she was named among Lithuania’s TOP 10 communication professionals.

Indrek Raudjalg is a board member of the Estonian Public Relations Association and founding partner at the Estonian communications firm Agenda PR. His career spans roles at the Ministry of Finance, the Police Board, and PR companies such as Corpore and Hamburg & Partners.

Annela belongs to the team that won the European Capital of Culture title for Tartu 2024 and is responsible for the 19 municipalities to fulfil the European Capital of Culture Tartu 2024 goals.

Annela has been a communication manager for Estonian and international corporations for more than 20 years and has been twice a member of the board of the Estonian Public Relations Association. Annela was a leader of the European Year of Cultural Heritage in Estonia 2018, she was elected Regent of The King of Setomaa in 2015 and belonged to the team that ran the Finno-Ugric Capital of Culture title year for 28 million Finno-Ugric people in Obinitsa, Setomaa in 2015. She has won several prizes for her work in the cultural and communication field. She has written two books and has worked as an editor-in-chief of Estonian communication managers’ magazine. She has studied in the US and Germany and has taught communication science at Tallinn University for 18 years.

I’ve spent over 15 years navigating the ever-evolving world of marketing 
and communication. Growing up with offline media, public relations, and 
marketing, I witnessed the digital revolution firsthand and understand 
how to bridge the gap between traditional and digital strategies.
As a longtime member and director of the Lithuanian Communication 
Association (LTKA), I stay engaged with industry trends, helping brands 
craft impactful digital campaigns, develop go-to-market strategies, and 
position products for success.
To drive real impact, we need to talk about digital PR and creative 
performance—not just familiar traditional tools and tactics.

Liutauras Ulevičus teaches courses on persuasion, strategic communication, propaganda, disinformation, and manipulation. He is an independent PR consultant and a senior advisor for Lithuania at Aretera Public Affairs. Additionally, he serves as an ad hoc expert for the European Commission and the Lithuanian Council for Culture.

 

An experienced public relations professional who currently serves as the spokesperson for Draugiem Group. As a board member of the Latvian Exporters Association / Red Jackets, he is dedicated to knowledge export while keeping the brains in Latvia. A diversity management enthusiast and active public figure who shares his expertise in socially responsible entrepreneurship on a global scale. Supports the Ukrainian people in their fight for freedom through the “Entrepreneurs for Peace” fund and works on the LGBTQ+ council to improve the legal status of all people in Latvia.

Lolita Stašāne has more than 25 years professional experience in the communication field. Now she is the Head of Brand, Communication and Sustainability at Swedbank Latvia and a member of Latvian Management Team, also a co-chair of the Finance Latvia Association’s Communication Committee. Lecturer at the Faculty of Social Sciences of the University of Latvia for more than 20 years. For many years she has been a member of Latvian Association of Public Relations Professionals.