Jury
Our jury consists of high-class professionals who create changes and sets trends in the industry daily. They are the ones who can look at things both analytically and creatively. 20 members in the Competition's jury will help to recognize PR excellence this year - five from Latvia, five from Estonia, five from Lithuania, and five international members - from business, state administration, academic environment, creative industries, and non-governmental organizations.
Sebastian Stępak

Sebastian Stępak

CEO MSL Central and Eastern Europe, chairman of Polish Public Relations Consultancies Association

Sebastian has 20+ years of experience in communications, 10+ years he works in MSL Group. Currently, he also serves as a chairman of the Polish Public Relations Consultancies Association. He is a communication advisor with a successful track record of working for top world brands including Google, Netflix, P&G, IBM, Unilever, Pernod Ricard, Skype, Allegro, Scripps Networks International, TVN, LG, Samsung, Lenovo, Discovery, Viacom, and many others. His main focus is corporate communication, corporate affairs, and crisis management.
Aune Past

Aune Past

Estonian businesswoman, author, speaker and communication coach

Estonian media named her “The mother of Estonian PR”. Aune has taught in different Universities, Aune's background as a journalist, social scientist, lecturer, and businesswoman gives effectiveness in her lectures. She is the author of numerous books. During COVID she works on a pro bono basis with hospitals. Founder president of Estonian PR Association, assistant governor of Rotary district 1420, mentor of COVD-19 communication.
Jacqueline Purcell

Jacqueline Purcell

IPRA Board Member and an experienced Judge of international awards

As a keynote speaker, consultant and accredited specialist trainer in International Public Relations, message dissemination, and techniques that work, she understands the modern world and how to gain trust and reputation advantage to bring out the best for significant relationship development. Her Modern Public Relations and Mass Media Management program was recently endorsed and internationally certified and accredited.
Kristel Abel

Kristel Abel

MA, Communication Management

Balancing theory and practice of public relations has been her professional motto in teaching communication students and working as a PR professional. Kristel has taught communication students at different Estonian universities, currently teaching BA and MA students at Tallinn University. She is responsible for the development of the PR curriculum. Kristel's areas of interest in academic studies are health communication, messaging, and propaganda.
Lina Jakučionienė

Lina Jakučionienė

Ambassador of the European Association of Communication Directors for Lithuania, Vilnius University Lecturer

Lina Jakučionienė counts more than 20 years of experience in the communications field. She has worked as the Director of Corporate Communication at ERGO in the Baltic States, she has served as the Director of the Public Relations Department of the Ministry of Health of the Republic of Lithuania. She also has work experience in the German Parliament and the European Parliament. Lina has served as the Chairwoman of the Lithuanian Communication Association.
Viktorija Urbonaviciute

Viktorija Urbonaviciute

A diplomat by profession, a communicator by vocation and a storyteller by nature

Currently Viktorija is the Director of Communications for the Lithuanian Government. She has also served as a spokesperson of Lithuanian diplomatic missions in Brussels and Moscow, also has worked in strategic communications teams of the EU External Action Service and the Lithuanian Ministry of Foreign Affairs.
Marta Rībele

Marta Rībele

Head of the European Parliament Liaison office

Political scientist by education, economics and EU affairs journalist and editor 1996-2012, since 2013 leading team which communicates European Parliament decisions to Latvian stakeholders and youth, traditional and social media. Main question to herself and the team before doing something - is it meaningful?
Toms Auškāps

Toms Auškāps

Head of Business Development and Communications, member of the Management Board JSC Balticovo

For the last seven years Toms has been a spokesman and a head of communications and developement of a leading egg producing company in Northern Europe – Balticovo. Toms has been recently nominated also to chair the supervisory board of Riga Forests. Toms is taking active part in many organizations such as Latvian Exporters Association, Latvian Federation of Food Companies, and others.
Jūratė Kazlauskaitė

Jūratė Kazlauskaitė

CMO Deeper in Lithuania

Jūratė has 18 years of experience in marketing with a successful track record in brand building and integrated campaigns management. In her portfolio – experience with many top Lithuanian and international brands like Karūna, Maxima, Bitė, and others. Today Jūratė is leading the marketing team of one of the most successful Lithuanian startups Deeper and is responsible for its marketing & communications in more than 50 countries worldwide.
Anneli Ohvril

Anneli Ohvril

Executive Director of Let’s Do It World

Let's Do It World is founded in Estonia in 2008. Today it is one of the world’s largest environmental networks with active leaders and teams tackling the waste problem around the globe. Anneli Ohvril is a communication and marketing expert, having a great experience, especially in global and social campaigns to create a positive impact. She is a social change expert, speaker, trainer, mentor, initiator of numerous social movements.
Ruta Siliņa

Ruta Siliņa

Head of Study Programme "Public relations" at Riga Stradins University and Head of Communication and International Copperation division at Ombudsman Office of Latvia.

Ruta has 20 years of practical experience in communication and a passion for crisis communication. Her belief is that there is power in science and that there is nothing more practical than a good theory if you really understand it.
Ben Petter

Ben Petter

Managing Partner, Lomond Corporate Relations

Ben is one of the co-founders of Lomond Corporate Relations, a CEE-based Corporate Communications and Public Affairs consultancy that launched earlier this year. Prior to the establishment of Lomond, Ben worked for Grayling for 11 years, latterly as Chief Operating Officer for Europe. Before becoming the European COO, he was a Regional Director with responsibility for nine countries across CEE, Director of International Client Services, and, for three years, CEO of Grayling Czech Republic. Ben also worked for ten years in the communications industry in London before moving to CEE in 2010.
Piret Reinson

Piret Reinson

Head of Marketing and Communication at Estateguru.co

Marketing communication professional with more than 25 years of experience in building brands and teams, supporting processes, and winning partner networks. Most of her career has been in banking (Nordea, Swedbank, SEB). Before joining Estateguru she was responsible for the international marketing and communication of Estonia’s e-Residency program and before that launched the country brand project of Estonia in 2017.
Renata Matkevičienė

Renata Matkevičienė

Assoc. professor in communication, Faculty of Communication, Vilnius University, Lithuania, a chair of Corporate Communication Research department


Works for Vilnius University for 16+ years. A doctor in social sciences. She has started her scientific career with research in political communication, in 2006 she has defended her Ph.D. and till now one of her interest areas is political communication. The main areas of scientific interest are applied communication theories, CSR and social entrepreneurship, political communication, and media sociology. She has organized a number of scientific conferences, workshops, public discussions, entertainment events. In 2018 she has established an enterprise “Socialinio poveikio tyrimų grupė” (Social impact research group), as well she works for NGO “Geri norai LT”. For almost 12 years she is a member of the Lithuanian Communication association (for a few years she’s been a member of the board of association) and is an active member promoting various projects, seminars, discussions on various aspects of communication, PR, and CSR.
Nils Sakss Konstantinovs

Nils Sakss Konstantinovs

A child psychotherapist and founder of Psychotherapy Center for Adolescents and Youth

He is developing new technologies and approaches to child mental health care and conducting 
research in the field of virtual reality. His project for bringing child therapy to Metaverse has been featured in EXPO2020 and other exhibitions globally. Nils Konstantinovs is delivering courses and training for 
families and specialists, and is the author of the international parent coaching program "Alpha Parenting Course". He is a published author and public speaker.
Margus Mets

Margus Mets

Founder and Senior Partner of the pan-Baltic communications agency KPMS and acting president of the Estonian Public Relations Association

Margus has 26 years of experience in PR and has previously worked as a senior editor of business daily Äripäev. Margus is one of the most experienced specialists in Estonia when it comes to strategic planning, financial sector & investor communication, and the development of media relations projects. He is a lecturer of public relations and crisis communication in Estonian Business School, a frequent speaker at PR and communication seminars and conferences in Estonia, and has been many times Chairman and a Jury Member of PR-jury at national communication awards Kuldmuna (Golden Egg) and EPRA’s awards. He is a Founding Member of the Estonian PR Association and a long-term Board Member of the organization.
Jānis Sārts

Jānis Sārts

Director of the Riga-based NATO Strategic Communications Centre of Excellence

Jānis Sārts is the Director of the Riga-based NATO Strategic Communications Centre of Excellence - a hub that works to deliver up-to-date digital environment analysis, research, and training on topics related to cyber threats and information manipulation to provide comprehensive and practical knowledge base to those working in the field
of strategic communications. Jānis has more than twenty years of experience in defense - he is a former State Secretary of the Ministry of Defense of Latvia and has led the Defense Section of Latvia’s  Delegation to NATO
and the EU. He is also a former Chair of the National Cyber Security Board, the body responsible for developing and improving  Latvia’s cyber security.
Mindaugas Ardišauskas

Mindaugas Ardišauskas

Corporate communication & Public affairs consultant

Mindaugas Ardišauskas is a communication expert with 20+ years of experience. He specializes in corporate communications: public relations, public affairs, crisis prevention & management. Also interested in other topics from the lobby to employer branding. Former managing director and partner at one of the largest Lithuanian communication agencies Fabula. Now independent consultant.
Aleksandra Moorast

Aleksandra Moorast

Partner and strategic consultant at Corpore Public Relations, guest lecturer at Tallinn University, board member at Estonian PR Association.

Award-winning multilingual public relations professional with vast experience in local and international media and communication fields. 
Areas of expertise include strategic consultation, crisis communication, corporate communication, marketing communication, media relations, media training. Teaching PR & Communication Master’s degree international course at Tallinn University as a guest lecturer. Member of the 
the admissions committee at Baltic Film, Media, and Arts School at Tallinn University.
Signe Lonerte

Signe Lonerte

Rail Baltica communication manager

Communications professional with a background in strategic communications & PR, change management and communication, marketing, and branding.
Currently Communication manager in the largest high-speed railway infrastructure project in the Baltics – Rail Baltica. 
Recently, Marketing and Communication Director at the Riga Jurmala Music Festival. 
Previously Chief Marketing and Communications Officer and a member of the executive management team at Luminor Group and Corporate communications manager in the Baltics at Nordea. 
Additionally, on a daily basis supporting various sector companies with strategic and marketing communications advisory and execution.
 
Elena Fadeeva

Elena Fadeeva

CEO FleishmanHillard Vanguard, President Orta Communications Group, Honorary Chairwoman AKOS (ICCO country member).

Elena has over 25 years of experience in international communications. She is the CEO and founder of FleishmanHillard Vanguard. She is the president of Orta Communications, a cross-sectoral communications group. She is the chairwoman of Eventiada IPRA GWA international awards and head of the Leadership Dialog Forum. Elena is the author of the Ethics Charter, a code supported by 29 associations in Russia.

Kristīne Tjarve

Kristīne Tjarve

LASAP, Chairperson of the board

Kristīne Tjarve has almost 20 years of experience in communications, she is the owner of the company “C SMART” and chairperson of the board of the Latvian Association of Public Relations Professionals. She also is a lecturer in various universities in Latvia.
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