1.1. The "Mi:t&Links. Baltic Communication Awards 2025" will be held on April 10 and 11, 2025, in a hybrid format.
1.2. Shortlisted nominees across 20 (twenty) categories will present their cases online and live on April 10, 2025. Winners will be announced at the Awards ceremony in Riga, Latvia, on April 11, 2025.
No. |
Category |
Description |
1 | CORPORATE COMMUNICATION | Campaign or program designed for building corporate brand awareness, long-term reputation management, or other business and trade communication campaigns targeted at both business and consumer audiences. |
2 | ISSUES AND CRISIS MANAGEMENT | Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g., labour relations, crises, mergers, acquisitions, public policy, environmental concerns, etc.). |
3 | INTERNAL COMMUNICATION | Campaign or program targeted at internal stakeholders (e.g., employees, managers, trade unions, or other member audiences) and focused on management communication, corporate ethics, morale, internal culture, or change management. |
4 |
CONSUMER RELATIONS | Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services. |
5 |
B2B COMMUNICATION | Campaign or program designed to introduce brand-new, innovative products, or promote already existing products, services, and solutions between businesses. |
6 |
PUBLIC AFFAIRS | Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying. |
7 |
SPONSORSHIP | Paid sponsorship campaign or program, including sponsorship of sports events, arts, and entertainment events that help to achieve business goals. |
8 |
CORPORATE SOCIAL RESPONSIBILITY | Impactful programs and initiatives that demonstrate commitment to corporate social responsibility to address critical social and environmental challenges, aligned with the company's core values and business objectives. Entries should showcase how a company has engaged employees, communities, customers or other stakeholders to address social or environmental issues. Eligible entries may include, but are not limited to community development programs, employee volunteering initiatives, environmental protection projects, diversity and inclusion initiatives, charitable giving and international aid, economic revitalisation, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs. |
9 |
SOCIAL CAMPAIGNS | A campaign designed and targeted to influence behaviours that benefit individuals and communities for the greater social good. |
10 |
DIGITAL COMMUNICATION | A campaign or program designed for and targeted towards enabling communication in the new/social media (e.g., blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.). |
11 |
PUBLIC SECTOR CAMPAIGNS | A campaign or program for public sector organizations (e.g., local authorities, government departments, or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behaviour. |
12 |
EVENT PR | A communication campaign or part of a campaign that is held online or in-person based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other. |
13 |
INTERNATIONAL COMMUNICATION | A communication campaign or program that has been developed and/or implemented in two or more countries. |
14 |
INTEGRATED COMMUNICATION | A communication campaign or program that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal. |
15 |
NO BUDGET | A communication campaigns and actions carried out by agencies, organizations, and other associations without any reward, partisan projects, buzz, etc. |
16 |
EMPLOYER BRANDING | Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer to facilitate the recruitment process |
17 |
STORYTELLING | Communications activities that show the skill of the brand or organization to use story and narrative to reach their goals – build image, strengthen awareness, increase loyalty, build trust, explain product or process better, etc. It can be both short-term or a long-term approach, however, there should be outlined beginning and provide a clear understanding of what tools were used to carry out the storytelling. |
18 | VISUAL COMMUNICATION | A communication campaign is created by representing information in the form of visual communication elements (e.g. videos, pictures, animated GIFs, mascots, infographics etc.) |
19 |
INFLUENCER/OPINION LEADER CAMPAIGNS | Communication campaigns run together with bloggers or social media influencers and/or opinion leader. |
20 | SUSTAINABILITY & ESG COMMUNICATION | Environmental, social, and corporate governance (ESG) is swiftly evolving into a pivotal benchmark for business operations in today's dynamic global landscape. For these practices to be truly effective, they require comprehensive integration and proficient communication, both internally and externally to ensure their consistent application across all business activities and partnerships. This category acknowledges exemplary internal and external communication initiatives and campaigns that effectively introduce, promote and advance ESG principles. Entries should demonstrate how a company's communication strategies have been used to engage stakeholders, drive meaningful impact, and foster transparency and accountability in relation to an organisation's sustainability performance and inspire action on sustainability issues. |
Points |
|
Pre-research/situation, Challenge Is the research conducted enough and relevant to the objectives? Is the analysis enough to choose the right strategy? |
1-15 |
Strategy/idea Is the idea logically explained? Does the selected strategy meet the objectives? Does it cover all the relevant stakeholder groups? Are there any methods for developing strategies? Are there any methods for setting objectives and developing methods? |
1-20 |
Implementation/Execution Are the selected tactics in line with the strategy and objectives? Are the efforts adequate to the objectives and strategy? Are the measures ethical and professionally implemented? Is the project well managed? Are there any methods for implementing the activities? |
1-15 |
Results Do results meet the objectives and goals set? Do they exceed the expectations? Are they tangible and quantifiable? Are there any methods for evaluating results? |
1-20 |
Sub-Total (short-listing) |
70.00 |
Presentation Is the case well explained, and all answers are answered? |
1-15 |
Does the presentation bring added value to the case? Does it give a complete understanding of the case? |
1-15 |
Total |
100.00 |
Entry Period |
Deadline |
Fees |
|
1 entry |
3+ entries* |
||
Early Birds |
16.01.2025–27.01.2025 15:59 EET |
175 EUR + 21% VAT |
130 EUR + 21% VAT |
Regular |
27.01.2025 16:00 EET – 03.03.2025 15:59 EET |
230 EUR + 21% VAT |
175 EUR + 21% VAT |
Late |
03.03.2025 16:00 EET – 17.03.2025 15:59 EET |
285 EUR + 21% VAT |
225 EUR + 21% VAT |